Hi, I'mCarlitos Hernandez

The Journey That Fuels My Purpose

As a Latino, born and raised in South Phoenix, Arizona, I take pride in my roots and where I am from. My family’s strength, sacrifices, and belief in me helped shape who I am. My mom worked tirelessly to provide for us, and my older brother pushed me to go after what I wanted and never make excuses. Life wasn’t always easy, but our home was filled with love, resilience, and the belief that we could rise above any challenge.

Growing up, I once dreamed of becoming a professional basketball player, but when I realized I wasn’t big, fast, or strong enough, I knew I had to find another path. I didn’t know exactly what my future would hold, but I saw education as my way forward. With the guidance of mentors, teachers, and my family, I became the first in my family to graduate from college. At my Arizona State University graduation, I had the honor of speaking in front of my class, sharing a message about being proud of where you come from, working hard, and following your dreams—because, why not you?

A pivotal moment in my journey came at ASU, when I volunteered with my fraternity for an event called College Day. We hosted middle school students from South Phoenix to experience college life. Many students arrived thinking college was “dumb”. Knowing how transformative it had been for me, I was determined to change their perspective. By the end of the event, they left saying, “I want to go to college. I want to go to ASU!” Seeing their mindset shift filled my heart with tremendous joy. I felt like the Grinch when his heart grew ten times over—it almost hurt. In that moment, I knew the seeds of possibility had been planted, and my passion for helping others was ignited.

Coaching isn’t just a profession, it’s a calling. For over 15 years, I’ve dedicated my career to guiding individuals through academic, career, and personal growth—from working as an Academic Success Advisor at ASU to teaching English abroad in Madrid, Spain. My journey has also taken me across 15 countries, broadening my perspective and deepening my passion for helping others.

Today, as a Holistic Growth Coach, I help people reach goals that matter to them most. I believe transformation happens when we approach growth from every angle: mindset, habits, relationships, and well-being. Through my work, I strive to create a space where people feel supported, heard, and empowered.

I’m beyond grateful for God’s blessings and the incredible people who have supported me along the way. The journey continues, and I’m excited for what’s ahead. Let’s grow together!